“Nielsen’s ability to provide unified audience measurement across the entire 115 market Nexstar US television household footprint will further support our company-wide commitment to best serve local and national advertising clients, with verified viewing and consumption data.”īusch continued: “The combination of Nielsen’s ratings data and qualitative products will provide additional insight into consumer viewing across all screens, enabling Nexstar to serve advertisers with the solutions required to seamlessly connect linear and digital behavior and help businesses drive growth. “Nexstar’s company-wide relationship with Nielsen will allow our promotion, news and advertising sales teams to benefit from Nielsen’s full suite of audience ratings and combined audience data across all platforms in all Nexstar markets,” said Timothy Busch, Nexstar president. We are committed to working actively with Nexstar to ensure that every station has the tools it needs to achieve its business objectives and deliver value and results to advertisers.” “Our alliance with Nexstar will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency that will provide audience insights across local linear TV, cable, mobile, desktop and over-the-top. “Nexstar Media Group is a true leader in the broadcast industry with a long, proven record of driving revenue and profits for advertisers,” said Peter Bradbury, Nielsen EVP, media. In addition, Nielsen will be providing supplementary support services such as Rhiza, Grabix, Prime Lingo and County Coverage to all of Nexstar’s local markets, as well as measurement of the Nexstar unwired universe that today reaches more than 69 million television households across 43 states. Under the terms of the agreement, Nielsen will also provide Nexstar with its Scarborough Qualitative Service, which offers actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of today's consumers, as well as several cross-platform solutions and digital measurement services including Digital TV Ratings (DTVR), Digital Content Ratings (DCR) and Digital Ad Ratings (DAR). Whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group including 197 local television stations and digital subchannels in 115 markets, and national ratings for cable entertainment network WGN America and digital network, Antenna TV. 3.Nielsen and Nexstar Media Group today announced a multi-year agreement Next up, on Saturday: Nielsen’s Second Symphony (“The Four Temperaments”) and Beethoven’s Piano Concerto No. The program began with an aggressive run-through of Mozart’s Overture to The Marriage of Figaro. The trademark clarity of the Lisiecki sound is not a matter of fingerwork alone. 15 (“Raindrop”), taken briskly, brightly and with minimal sentiment.Īlso minimal pedal. Dausgaard elicited a fierce, detached sound from the strings in the middle movement while Lisiecki maintained his contemplative stance. Trills and runs were coordinated to perfection. This gifted young Calgarian puts the critic in the awkward (and perhaps refreshing) position of having little to say, so natural is his musicality. The other element of the festival is Beethoven, who sold most of the seats, along with Jan Lisiecki. They love a challenge and clearly have a high regard for Dausgaard. There could be no doubt, however, of the colour and vitality of the performance or the dedication of the TSO players. This gesture struck me as more theatrical than musical, and I left the “Inextinguishable” experience in a slightly skeptical mood. This advertisement has not loaded yet, but your article continues below. Manage Print Subscription / Tax Receipt.
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